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바이두의 AI 전환: 검색 거대 기업이 대규모 언어 모델 수익화 충동을 억제할 수 있을까?
바이두는 새로운 대규모 모델 위원회를 설립하여 AI 노력을 재편하고 핵심 검색 사업의 단기 수익화 압력에서 벗어나고자 한다. 문제는 이러한 구조적 변화가 깊이 뿌리박힌 '트래픽 수익화' 문화를 극복할 수 있느냐는 것이다.
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